The role restructuring did not include an initial definition stage, where the processes as they existed at the time were analysed, documented and measured before going ahead with the planned reengineering. Without this step, the effects of the project can not be determined with great certainty, even after implementation, as the situation prior to reengineering was not known (I/S Analyzer, 1993). This is supported by the managing director's statement that the profitability and employee turnover have been steadily increasing "since we began measuring." Had the company adequately measured and analyzed the process undergoing change prior to that change, they would have had a more complete view of the success of the project.